In response to Covid-19, Borough Market’s events, clubs and conversations are moving to the digital sphere
First and foremost, Borough Market is place where high-quality, sustainably produced food is bought and sold. But it has always been more than that. This is also a place where people come to learn, to share experiences, to feel part of something bigger.
Selling food remains our primary function, and our traders are still here providing the fresh produce and essential items needed by our local community. But while the measures that we have put in place for social distancing mean that people can shop here safely—our absolute priority—they have also required that we take the more communal parts of our mission away from the Market and into the digital sphere. Just because we can’t gather together in person, that doesn’t mean we can’t do it in spirit.
Our Borough Market Community page on Facebook is growing by the day. We have a programme of cooking demos from the likes of Romy Gill, Roopa Gulati, Jenny Chandler and Clare Finney streaming on Instagram Live in a regular 1pm slot and staying up for 24 hours afterwards. Meanwhile our Borough Market Cookbook Club is continuing to meet weekly on Zoom.
To support those of you thrust into a situation where cooking at home is now both a daily necessity and a welcome distraction, we will be tapping into the expertise of our traders and a vast network of amazing cooks and food writers to bring you recipes, advice and absorbing stories through our digital channels. We would love you to be part of that conversation. Ours is a community that has been chatting away and sharing its thoughts for generations on end, and that’s what we’re going to keep on doing.